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Privacy policy

The following privacy policy applies to the use of our online offer www.imagewear.ch (hereinafter referred to as “website”).
We attach great importance to data protection. The collection and processing of your personal data is carried out in compliance with the applicable data protection regulations, in particular the Swiss Data Protection Act (in force as of 01.09.2023) including the associated ordinance and the EU General Data Protection Regulation (GDPR).

1 Controller
The controller responsible for the collection, processing and use of your personal data is
data within the meaning of Art. 4 No. 7 GDPR is
Image Wear AG
Frank Oliver Meissner
Binzstrasse 7
8045 Zurich

If you wish to object to the collection, processing or use of your data by us in accordance with these data protection provisions as a whole or for individual measures, you can address your objection to the controller.
You can save and print out this privacy policy at any time. Please note that the following information is reviewed and amended from time to time. We therefore recommend that you consult this privacy policy regularly.

2 General purposes of processing
We use personal data for the presentation of reference projects on the website of Image Wear AG

3 What data we use and why

3.1 Hosting
The hosting services we use serve to
Provision of the following services: Infrastructure and platform services, computing capacity, storage space and database services, security services and technical maintenance services that we use for the purpose of operating the website.
In doing so, we, or our hosting provider, process inventory data, contact data, content data, contract data, usage data, meta and communication data of customers, interested parties and visitors to this website on the basis of our legitimate interests in the efficient and secure provision of our website in accordance with Art. 6 para. 1 sentence 1 f) GDPR in conjunction with Art. 28 GDPR. Art. 28 GDPR.

3.2 Access data
We collect information about you when you use this website. We collect automatically collect information about your usage behavior and your interaction with us and register data about your computer or mobile device. We collect, store and use data about every access to our website (so-called server log files). The access data includes:
Name and URL of the retrieved file
Date and time of the retrieval
Amount of data transferred
Notification of successful retrieval (HTTP response code)
Browser type and browser version
operating system
Referrer URL (i.e. the previously visited page)
Websites that are accessed by the user’s system via our website
Internet service provider of the user
IP address and the requesting provider

We use this log data without allocation to your person or other profiling for profiling for statistical evaluations for the purpose of the operation, security and optimization of our optimization of our website, but also to anonymously record the number of visitors to our website of visitors to our website (traffic) and the extent and type of use of our website and services website and services, as well as for billing purposes in order to measure the number of measure the number of clicks received from cooperation partners. Based on this information, we can provide personalized and location-based content and analyze traffic, search for and correct analyze traffic, troubleshoot and fix errors, and improve our services.
This is also our legitimate interest in accordance with Art. 6 para. 1 sentence 1 f) GDPR.
We reserve the right to check the log data retrospectively if, on the basis of there are concrete indications of justified suspicion of unlawful use.
We store IP addresses in the log files for a limited period of time if this is necessary for security purposes or for the provision or billing of a service, e.g. if you use one of our offers. After canceling the order process or after receipt of payment, we delete the IP address if
it is no longer required for security purposes. We also store IP addresses if we have a concrete suspicion of a criminal offense in connection with the use of our website. We also store the date of your last visit as part of your account (e.g. when registering, logging in, clicking on links, etc.).

3.3 Cookies
We use so-called session cookies to optimize our website. A session cookie is a small text file that is sent by the respective servers when you visit a website and stored temporarily on your hard disk. This file as contains a so-called session ID, with which various requests from your browser can be
browser can be assigned to the shared session. This allows your computer recognized when you return to our website. These cookies are deleted after you close your browser. They are used, for example, to enable you to use the shopping cart function across several pages. We also use persistent cookies to a limited extent (also small text files text files that are stored on your end device), which remain on your end device and enable us to recognize your browser on your next visit. These cookies are stored on your hard disk and delete themselves after the specified time. time by themselves. Their lifespan is 1 month to 10 years. This enables us to present our website to you in a more user-friendly, effective and secure manner and, for example, to display information on the site that is specifically tailored to your interests. Our legitimate interest in the use of cookies in accordance with Art. 6 para. 1 sentence 1 f) GDPR is to make our website more user-friendly, effective and secure.
The following data and information are stored in the cookies
– Log-in information
– language settings
– Search terms entered
Information about the number of visits to our website and the use of individual functions of our website.

When the cookie is activated, it is assigned an identification number and your personal data is not assigned to this identification number. Your name, IP address or similar data that would allow the cookie to be assigned to you are not stored in the cookie. Based on the cookie technology, we only receive pseudonymized information, for example about which pages of our store have been visited, which products have been viewed, etc. You can set your browser so that you are informed in advance about the setting of cookies and can decide in individual cases whether you want to exclude the acceptance of cookies for certain cases or in general, or that cookies are completely prevented. This may limit the functionality of the website.

3.4 Data for the fulfillment of our contractual obligations
We process personal data that we require to fulfill our contractual obligations, such as name, address, e-mail address, ordered products, invoice and payment data. The collection of this data is necessary for the conclusion of the contract. The data is deleted after the warranty periods and statutory retention periods have expired. Data that is linked to a user account (see below) is always retained for the duration of this account. The legal basis for the processing of this data is Art. 6 para. 1 sentence 1 b) GDPR, because this data is required so that we can fulfill our contractual obligations to you. can fulfill our contractual obligations to you.

3.5 User account
You can create a user account on our website. If you wish to do so, we need the personal data requested when you log in. When you log in later only your e-mail or user name and the password you have chosen are required. We collect master data (e.g. name, address) for new registrations, communication data (e.g. e-mail address) and payment data (bank details) as well as access data (user name and password).
To ensure your proper registration and to prevent unauthorized logins by third parties, you will receive an activation link by e-mail after your registration to activate your account. Only after successful registration will we permanently store the data you provide in our system.
Once you have created a user account, you can have it deleted by us free of charge at any time. A message in text form to the contact details stated under point 1 (e.g. e-mail, fax, letter) is sufficient for this. We will then delete your stored personal data, unless we still need to store it to process orders or due to statutory retention obligations. legal storage obligations. The legal basis for the processing of this data is your consent in accordance with Art. 6 para. 1 sentence 1 a) GDPR.

3.6 Newsletter
To register for the newsletter, the data requested in the registration process is required. are required. Registration for the newsletter is logged. After registration you will receive email address provided, you will receive a message asking you to confirm your registration (“double opt-in”). registration (“double opt-in”). This is necessary to prevent third parties
can register with your e-mail address. You can revoke your consent to receive the newsletter at any time and thus unsubscribe from the newsletter.
We store the registration data for as long as it is required for sending the newsletter. are required. We store the logging of the registration and the dispatch address for as long as there is an interest in proving the consent originally given, which is usually the limitation periods for civil law claims, i.e. a maximum of three years.
The legal basis for sending the newsletter is your consent pursuant to Art. 6 para. 1 sentence 1 a) in conjunction with Art. 7 GDPR in conjunction with Section 7 para. 2 no. 3 UWG. The legal basis for logging the registration is our legitimate interest in proving that the newsletter was sent with your consent. You can cancel your registration at any time free of charge. A message in text form to the contact details mentioned under point 1 (e.g. e-mail, fax, letter) is sufficient for this. Of course, you will also find an unsubscribe link in every newsletter.

3.7 Product recommendations
We will regularly send you product recommendations by email, independently of the newsletter. In this way, we send you information about products from our range that you may be interested in based on your recent purchases of goods or services from us. We do this strictly in accordance with legal requirements. You can object to this at any time without incurring any costs other than the transmission costs according to the basic rates. A message in text form to the contact details mentioned under point 1 (e.g. e-mail, fax, letter) is sufficient for this. Of course, you will also find an unsubscribe link in every e-mail. The legal basis for this is the legal permission pursuant to Art. 6 para. 1 sentence 1 f) GDPR in conjunction with Section 7 para. 3 UWG.

3.8 E-mail contact
When you contact us (e.g. via contact form or email), we process your data to process the request and in the event that follow-up questions arise. If the data processing is carried out in order to take steps at your request prior to entering into a contract or, if you are already our customer, in order to perform the contract, the legal basis for this data processing is Art. 6 (1) sentence 1 b) GDPR.
We only process other personal data if you consent to this (Art. 6 para. 1 sentence 1 a) GDPR) or if we have a legitimate interest in processing your data (Art. 6 para. 1 sentence 1 f) GDPR). A legitimate interest lies, for example, in responding to your reply to your e-mail.

4 Google Analytics
We use Google Analytics, a web analytics service provided by Google Inc (“Google”). Google Analytics uses “cookies”, which are text files placed on your computer, to help the website analyze how computer and which enable your use of the website to be analyzed. The information information generated by the cookie about the use of this website by the site visitors is usually transmitted to a Google server in the USA and stored there. and stored there. This is also our legitimate interest in accordance with Art. 6 para. 1 sentence 1 f) GDPR. Google has submitted to the Privacy Shield Agreement concluded between the European Union and the USA Shield Agreement and has certified itself. Google thereby undertakes to comply with the to comply with the standards and regulations of European data protection law. Further information can be found in the following linked entry: https://www.privacyshield.gov/participant?id=a2zt000000001L5AAI&status=Active.
We have activated IP anonymization on this website (anonymizeIp). However, this means that your IP address will be shortened by Google within member states of the European Union or in other contracting states of the Agreement on the European Economic Area. Only in exceptional cases will the full IP address be transmitted to a Google server in the USA and shortened there. Google will use this information on our behalf to evaluate your use of the website, to compile reports on website activity and to provide us with other services relating to website activity and internet usage. The IP address transmitted by your browser as part of Google Analytics will not be merged with other Google data. You may refuse the use of cookies by selecting the appropriate settings on your browser, however please note that if you do this you may not be able to use the full functionality of this website. website to its full extent.
You can also prevent the transmission of the data generated by the cookie and related to your use of the website (including your IP address) to Google and the processing of this data by Google by downloading and installing the browser plug-in available at the following link: http://tools.google.com/dlpage/gaoptout?hl=de.
As an alternative to the browser plugin or within browsers on mobile devices, you can click on the following link to set an opt-out cookie that will prevent Google Analytics from collecting data within this website in the future (this opt-out cookie only works in this browser and only for this domain. If you delete the cookies in your browser, you must click this link again): [Google Analytics deactivate]

5 Storage period
Unless specifically stated, we only store personal data for as long as is necessary to fulfill the purposes pursued. In some cases, the legislator provides for the retention of personal data, for example under tax or commercial law. According to these regulations, business communications, concluded contracts and accounting documents must be stored for up to 10 years. As soon as the data is no longer required for the above-mentioned purposes, it is deleted or blocked as far as possible.

6 Your rights as a data subject affected by data processing
Under the applicable laws, you have various rights regarding your personal data. If you wish to assert these rights, please send your request by e-mail or by post, clearly identifying yourself, to the address given in section 1.
Below you will find an overview of your rights.

6.1 Right to confirmation and information
You have the right to clear information about the processing of your personal data. In detail:
You have the right to obtain confirmation from us at any time as to whether personal data concerning you is being processed. If this is the case, you have the right to request information from us free of charge about the personal data stored about you, together with a copy of this data. You also have the right to the following information:
1. the purposes of the processing;
2. the categories of personal data that are processed
3. the recipients or categories of recipients to whom the personal data
the personal data have been or will be disclosed, in particular recipients in third countries or international organizations
4. where possible, the envisaged period for which the personal data will be stored, or, if or, if this is not possible, the criteria used to determine that period;
5. the existence of a right to rectification or erasure of personal data concerning you or erasure of personal data concerning you or restriction of processing by the controller or a right to object to such processing;
6. the existence of a right to lodge a complaint with a supervisory authority
7. where the personal data are not collected from you, any available information as to their information about the origin of the data;
8. the existence of automated decision-making, including profiling, in accordance with Art. 22 (1) and (4) GDPR and – at least in these cases – meaningful information about the information on the logic involved and the scope and intended effects of such processing for you. consequences of such processing for you.
If personal data is transferred to a third country or to an international organization, you have the organization, you have the right to be informed of the appropriate safeguards pursuant to Art. 46 GDPR in connection with the transfer.

6.2 Right to rectification
You have the right to obtain from us the rectification and, where applicable, completion of personal data concerning you.
In detail: You have the right to obtain from us without undue delay the rectification of inaccurate personal data concerning you. personal data concerning you. Taking into account the purposes of the purposes of the processing, you have the right to request the completion of incomplete personal data – also by means of a supplementary declaration.

6.3 Right to erasure (“right to be forgotten”)
In a number of cases, we are obliged to erase personal data concerning you. In detail: In accordance with Art. 17 para. 1 GDPR, you have the right to demand that we personal data concerning you to be erased without undue delay, and we are
obliged to erase personal data without undue delay where one of the following reasons apply:
1. the personal data are no longer necessary in relation to the purposes for which they were collected or otherwise processed.
2. you withdraw your consent on which the processing was based according to Art. 6 para. 1 sentence 1 a) GDPR or Art. 9 para. 2 a) GDPR, and where there is no other legal ground for the processing
3. you object to the processing pursuant to Art. 21 (1) GDPR and there are no overriding there are no overriding legitimate grounds for the processing, or you object to the processing object to the processing pursuant to Art. 21 (2) GDPR.
4. the personal data have been processed unlawfully
5. the deletion of personal data is necessary to fulfill a legal obligation under Union law or the law of the Member States to which we are subject
6. the personal data have been collected in relation to the offer of information society services referred to in Art. 8 (1) GDPR.
If we have made the personal data public and we are obliged to delete it in accordance with Art. 17 para. 1 GDPR, we will take appropriate measures, including technical measures, taking into account the available technology and the implementation costs, to inform data controllers who process the personal data that you have requested them to delete all links to this personal data or copies or replications of this personal data. replications of this personal data.

6.4 Right to restriction of processing
In a number of cases, you are entitled to demand that we restrict the processing of your personal data. processing of your personal data. In detail:
You have the right to obtain from us restriction of processing where one of the following applies of the following conditions is met:
1. the accuracy of the personal data is contested by you, for duration that enables us to verify the accuracy of the personal data verify the accuracy of the personal data,
2. the processing is unlawful and you oppose the erasure of the personal data and request the and instead request the restriction of the use of the personal data; or have requested the restriction of the use of the personal data;
3. we no longer need the personal data for the purposes of the processing, but you purposes of the processing, but you require the data for the establishment, exercise or defense of legal claims, or
4. you have objected to the processing pursuant to Art. 21 (1) GDPR, as long as it has not yet been determined whether the legitimate reasons of our company outweigh yours.

6.5 Right to data portability
You have the right to receive, transmit or have us transmit personal data concerning you in machine-readable form. In detail:
You have the right to receive the personal data concerning you, which you have provided to us, in a structured, commonly used and machine-readable format and you have the right to transmit those data to another controller without hindrance from us. and you have the right to transmit those data to another controller without hindrance from us, where obstruction by us, provided that
1. the processing is based on consent pursuant to Art. 6 para. 1 sentence 1 a) GDPR or Art. 9 para. 2 a) GDPR or on a contract pursuant to Art. 6 para. 1 sentence 1 b) GDPR and
2. the processing is carried out by automated means.
When exercising your right to data portability in accordance with paragraph 1, you have the right to have the personal data transmitted directly from us to another controller, where this is controller, insofar as this is technically feasible.

6.6 Right to object
You also have the right to object to the lawful processing of your personal data by us if this is based on your particular situation and our interests in the processing do not outweigh yours. In detail:
You have the right to object, on grounds relating to your particular situation, at any time to processing of personal data concerning you which is based on Art. 6 para. 1 sentence 1 e) or f) GDPR; this also applies to profiling based on these provisions. profiling based on these provisions. We will no longer process the personal data unless
data unless we can demonstrate compelling legitimate grounds for the processing which override your interests, rights and freedoms or for the establishment, exercise or defense of legal claims. If we process personal data for direct marketing purposes, you have the right to object at any time to the processing of personal data concerning you for such marketing, which includes profiling to the extent that it is related to such direct marketing.
You have the right to object, on grounds relating to your particular situation, to the processing of personal data concerning you which is carried out for the purposes of scientific or historical research purposes or for statistical purposes pursuant to Art. 89 (1) GDPR, unless the processing is necessary for the performance of a task carried out for reasons of public interest.

6.7 Automated decisions including profiling
You have the right not to be subject to a decision based solely on automated processing, including profiling, which processing, including profiling, which produces legal effects concerning you or similarly significantly affects you. which produces legal effects concerning you or similarly significantly impairs you in a similar way.
Automated decision-making based on the personal data collected does not take place. personal data collected does not take place.

6.8 Right to withdraw consent under data protection law
You have the right to withdraw your consent to the processing of personal data at any time. at any time.

6.9 Right to lodge a complaint with a supervisory authority
You have the right to lodge a complaint with a supervisory authority, in particular in the Member State of your habitual residence, place of work or place of the alleged infringement if you infringement if you believe that the processing of your personal data is unlawful. personal data concerning you is unlawful. The competent data protection authority in Switzerland is the Federal Data Protection and Information Commissioner (http://edoeb.admin.ch).

7 Data security
We make every effort to ensure the security of your data within the framework of the applicable data protection laws and regulations as well as technical possibilities. Your personal data is transmitted to us in encrypted form. This applies to your orders and also to the customer login. We use the SSL (Secure Socket Layer) coding system, but would like to point out that data transmission on the Internet (e.g. when communicating by e-mail) can have security gaps. Complete protection of data against access by third parties is not possible. To secure your data, we maintain technical and organizational security measures in accordance with Art. 32 GDPR, which we constantly adapt to the state of the art. We also do not guarantee that our service will be available at certain times; disruptions, interruptions or failures cannot be ruled out. be ruled out. The servers we use are carefully backed up on a regular basis.

8 Disclosure of data to third parties, no data transfer to non-EU countries
In principle, we only use your personal data within our company. If and insofar as we involve third parties in the fulfillment of contracts (such as logistics service providers), they will only receive personal data to the extent that the transfer is necessary for the corresponding service. In the event that we outsource certain parts of data processing (“order processing”), we contractually oblige order processors to use personal data only in accordance with the requirements of data protection laws and to guarantee the protection of the rights of the data subject. There is no data transfer to bodies or persons outside the EU outside the case mentioned in this declaration in section 4 and there are no plans to do so.

9 Data protection officer
If you have any questions or concerns about data protection, please contact to our data protection officer:
Image Wear AG
Frank Oliver Meissner
Binzstrasse 7
8045 Zurich